BRAND + GRAPHIC + WEB DESIGN
THE RESULT: Equal Offset is a sensible groundwood alternative to the higher priced free sheet offset papers. We designed promotions like the one above to drive home the performance and economical benefits of the product. We created 2 statements, "Making Paper Make Sense" and "The Smart Paper" way before anyone and used them to grow their market.
THE CLIENT: Abitibi Consolidated as they were know at that time were and still a forestry giant. We worked with them for over 20 years creating promotional materials for their groundwood and fine papers divisions.
THE CHALLENGE: Assist them in naming new products design the brand logos and create promotional materials to sell web based printing products to commercial printers throughout North America.